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Plain Old Latent Semantic Indexing

Latent Semantic Indexing. Cool sounding term. Now, before I get into what it actually is…can you imagine how smart you’ll sound when you use that term with your friends, as they discuss web technologies? But I digress…
Here’s the definition of LSI use from (taken from
Latent semantic indexing adds an important step to the [...]

Popularity: 18% [?]

Something’s Wrong with Building Links Article

I am a regular reader of and avid fan. However, I had to comment on an article by one of their staff writers, Kara Ratliff. It’s on “Building Links Like an Expert“. I’ll quote the comment I do not agree with:
“…most of the search engines frown upon paid linking. There is no smile [...]

Popularity: 53% [?]

Rankings Go Beyond Mere PR

The recent Google PR buzz has really done tons to offer “link bait” - but that’s not why I’m writing this post. You see, many webmasters have such a “PR head” about them, that it becomes the ONLY thing they check daily…”what’s my PR today?”
Do you know what I do everyday? I track the optimization [...]

Popularity: 32% [?]