Semantics Are Not Marketable!

By Martin • June 19, 2008

photo credit: kamaru

I’ve read some disparaging remarks that some marketers (pretty much all of them…) have said in regards to semantics. Specifically statements to the effect that, “I tried using valid web standards markup, but they didn’t pay off in SERPs, so I stopped using them.”

Too bad for the world. These marketers will continue to put out depreciated, non-semantic web sites. And they throw tons $$$ in SEO at them, and those sites spread (like cancer) throught the world wide INaccessible web. Who cares about the byproduct of using valid/semantic HTML anyway, if it doesn’t fit their bottom dollar? Well, I do. I care about that byproduct. Its accessibility. And it’s needed…

Popularity: 62% [?]

Categories: Accessibility, SEO, Semantics
Tags: inaccessible

About the Author

Martin

Member of the GAWDs and Web Standards Group. As a member of the Web Standards Group, as well as membership in the Guild of Accessible Web Designers, I strive to achieve maximum website accessibility in my designs, while using the latest, cutting-edge eXtensible HyperText Mark-up Language/CSS markup. My sites fully validate with the W3C standards for XHTML/CSS, as well as comply with the W3C's WAI - A, AA, or AAA standards. Separation of Content from presentation and a site that fully complies with this philosophy - will reach more than just your intended audience, it'll reach everyone! Web standards at FierceStreet Networks is all about usability - XHTML for content, and CSS for presentation.

Plain Old Semantic HTML

POSH!