Email Marketing Perfected

Email Marketing is going to be one of those marketing blessings or marketing curses. I remember when I began to contemplate starting a campaign to reach opt-in members to one of my websites, I searched the internet for the right Email marketing services to use. And let me tell you, finding a company on the internet that offers these types of services to your clients and perspective opt-in members is not as easy as it first seems to be. Yes, you can find any old company that will send mass emails to a list, but how many of those fly-by-nights are flagged as spammers? Many of them, let me tell you.

And so while there very many website companies that offer email marketing, I have found a great service that offers both online marketing software and services that are affordable and reliable. And with two different plans to select from, they offer you a great way to ease into your campaign, or jump in head first.

Their first plan, the Campaigner, offers these services:

  • Ability to create and send daily emails, weekly emails, or even monthly emails to your subscriber opt-ins.
  • Personalize email templates that utilize customized tags for: “message greeting, the header, the body, the subject and from fields.
  • CAN-SPAM compliant service.

The second of their services, the CampaignerPro, has these great services offered:

  • True personalization and integration of email marketing - and that automatically run.
  • Highly targeted and personal content utilizing these features: gender and geographic areas, and more attribute-based information.
  • Automated scheduling of sending out the email messages based on certain contact information, dates, previous campaigns, and/or automated imported information from database systems.

You can check out their site for specific pricing, but as a whole, their online marketing software & tracking solutions for your email marketing is one of the best services you can receive.

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About the Author

Martin

Member of the GAWDs and Web Standards Group. As a member of the Web Standards Group, as well as membership in the Guild of Accessible Web Designers, I strive to achieve maximum website accessibility in my designs, while using the latest, cutting-edge eXtensible HyperText Mark-up Language/CSS markup. My sites fully validate with the W3C standards for XHTML/CSS, as well as comply with the W3C's WAI - A, AA, or AAA standards. Separation of Content from presentation and a site that fully complies with this philosophy - will reach more than just your intended audience, it'll reach everyone! Web standards at FierceStreet Networks is all about usability - XHTML for content, and CSS for presentation.

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