If all you’ve thought of semantics are the way web markup is written, then you’ve missed the bigger picture of using properly structured, correct (W3C) markup - and how it applies to better search engine ranking.

There are those who think that it shouldn’t matter whatsoever that a website riddled with depreciated, 90’s style tag soup should rank just as well as a semantically correct and valid site does. Well, in a perfect (or imperfect!) world, that should be the case, but if you put some common sense into your thinking then I hope you will see that this is not necessarily the case.

A site that is properly structured:

Main Page Title

Page Sub title

This is the content

This is a sub title

Points for sub title

Any SE will be able to translate what your page is about, and how much relevance your content is to a users search criteria. Why not make it easier for SEs to read your pages?

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